MGIS 410

Electronic Commerce Infrastructure and Business Models

Technological challenges of conducting business on the World Wide Web; innovative business models in electronic commerce; digital platforms of Business to Customer and Business to Business trade; guidelines for website usability; Internet marketing and advertising; search engine optimization and search engine marketing for profitability; web statistics and analytics; security issues on the Internet.


Deniz Aksen, Ph.D.


Office: CAS 245

Phone: (212) 338-1684