MGIS 410 Study Questions for September 2007 

MGIS 410 Study Questions for October 2007 

1. Surf to the website of basvurum.com which was designed by some Koç University students, and examine their website.
   1. Is this a B2C, B2B, P2P, C2C or M-commerce type of e-commerce initiative?
   2. What is their e-commerce business model? Justify your answer. (Note that there might be multiple correct answers to this question as long as you provide a coherent justification.)
   3. Does it have a trademark motto? If yes then what is it?
   4. What is the value proposition of basvurum.com?
   5. What is the revenue model of basvurum.com?
   6. Who are the allies of basvurum.com?

   7. Draw the complete e-commerce business model schematics of basvurum.com. Clearly show the flow of money/information/goods/data/services on the schematics. Good question, good good!®

2. Surf to the website of zargan.com and examine their website.
   1. Is this a B2C, B2B, P2P, C2C or M-commerce type of e-commerce initiative?
   2. What is their e-commerce business model?  Justify your answer.
   3. What is the value proposition of zargan.com?
   4. What is the revenue model of zargan.com?
   5. Who are the allies of zargan.com?
   6. Draw the complete e-commerce business model schematics of zargan.com. Good question, good good!®
3. Surf to the website of akakce.com and examine their website.  
   1. Is this a B2C, B2B, P2P, C2C or M-commerce type of e-commerce initiative?
   2. What is their e-commerce business model?  Justify your answer.
   3. What is the value proposition of akakce.com?
   4. What is (are) the revenue model(s) of akakce.com?
   5. Draw the complete e-commerce business model schematics of akakce.com. Good question, good good!®

11^th Oct 2004, Wednesday

1. What value propositions does B2C e-commerce promise to online shoppers such that online B2C firms can acquire and retain their customers?
2. Give examples for each of the revenue models which appear under an e-commerce business model. Good question, good good!®
3. What is the difference between a horizontal portal and a vertical portal (so-called vortal)? Give examples for both from Turkey and from the world.
4. a. What is an application service provider (ASP)? Is it the same as ISP (Internet Service Provider)?
   b. What are some examples of ASPs?
   c. How do they make money? What is their value proposition?
5. What are some B2B e-commerce websites in Turkey? Are they all horizontal portals?
6. What is reverse auction? Give an example of e-commerce company that is engaged in reverse auction.
7. What are the 4 generic business strategies for achieving a profitable business?
8. WSJ.com, zargan.com, dict.leo.org, radikal.com.tr, weather.com, wunderground.com, m-w.com, CHIP.de or CHIP.com.tr are all examples of what kind of B2C e-commerce business models?
9. Visit the aforementioned websites one by one. What apparent differences do you immediately notice on these websites? Accordingly, what can you tell about their revenue models? Or in fact, do they all generate revenue to some degree?

  Top of the page

1. What is the difference between an electronic retailer ("e-tailer") like www.weblebi.com and such an e-tailer as www.gima.com.tr/emarket? Explain in terms of their business models.
2. What are the primary strengths and weaknesses of www.weblebi.com and www.gima.com.tr/emarket/? Explain according to the following headlines:
   1. Capital investment and finance
   2. Logistics and warehousing
   3. Brand recognition and name
   4. Customer acquisition cost
3. What makes the online grocer FreshDirect.com a successful business when compared to WebVan.com which flamed out of business in July 2001 after having spent US$ 1 billion to build the Web's largest online grocery store based on huge distribution centers in 7 American cities? Name at least 4 reasons.

1. What is the difference between a "business plan" and a "business model"? Which one outlines which?
2. How do you distinguish between "electronic commerce" and "electronic business"?
3. What are the 7 unique features of e-commerce technology?
4. What are the major types of e-commerce?
5. What are the 8 key ingredients (components) of e-commerce "business model"?
6. Count the "business models" of e-commerce cited in the textbook. Try to find an example from Turkey for each of these models. Good question, good good!®
7. What are the different variations of electronic retailers? Do you think those e-tailers which operate in Turkey have maintained their original model also in Turkey? Why or why not?
8. Look at such websites as www.thesqueakywheel.com and www.epinions.com.
   1. What kind of a business model have these websites adopted?
   2. Is there any equivalent of these websites serving Turkish consumers?
9. Consider the Turkish website www.akakce.com.

1. Which of the B2C business models does akakce.com fit?
2. What is their service / product?
3. What is their revenue model? (How do they make money?)
4. What is their value proposition? (How does their product/service fulfill the need of their 'customers'?)
5. What might be currently preventing akakce.com from achieving net profits?
6. When does akakce.com require its customers to open an account and set a password for it? Why?

02^nd Oct 2006, Monday:  

1. Briefly explain the following laws of information systems: Moore's Law, Parkinson's Law, Metcalfe's Law, "Bill Gates' Law"
2. Let's say you have been an "e-loyal" customer of the Turkish pure-play (Web-only) e-tailer hepsiburada.com for a long time. Would you like to start shopping at a newcomer like www.iyimi.com? What concerns / preferences of yours would make you stick to hepsiburada.com?

MGIS 410 Questions for November 2007

MGIS 410 Questions for December 2007