Koç-Özyeğin-Sabancı 2010 Marketing Workshop, May 28

Baler Bilgin, Koç U. “Automatic Imagination of Losses Increases Their Subjective Probability”

Tolga Akçura, Özyeğin U. “Reach versus Competition: When and How Intermediaries Add Value”

Nükhet Harmancıoğlu Gür, Koç U. “Short and Long-Term Stock Market Performance from Innovation Sourcing”

Koen Pauwels, Özyeğin U. “Peeking out of the Academic Ivory Tower: Quantifying Online and Offline Funnel Progression and Testing Marketing Allocation Advice in a Field Experiment”

Özge Türüt, Sabancı U. “The Pattern of Technological Evolution: The Role of Context-Dependent Preferences”