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Marketing Seminars in Previous Years
March 24 2010: Amitava Chattopadhyay, INSEAD, “Persuasion via Associative Mechanisms”
December 23 2009: Berk Ataman, Erasmus University, “The Long-Term Effect of Marketing Strategy on Brand Sales”
November 20 2009: Yuxin Chen, New York University, “Pay-as-You-Wish Pricing”
November 18 2009: Andre Bonfrer, Singapore Management University, “A First Passage Time Model for Predicting Zero Usage in a Contractual Setting”
November 6 2009: Gerri Spassova, Cornell University, “Positive Affect Counters the Negative Effects of Choice Overload”
October 30 2009: David Soberman, University of Toronto & INSEAD, “Behavior and Location Based Price Discrimination in a Model with Overlapping Generations of Consumers” (joint with Sabancý University)
October 14 2009: Tanuka Ghoshal, Carnegie Mellon University, “Uncovering the Coexistence of Assimilation and Contrast Effects in Hedonic Sequences”
October 2 2009: Angela Lee, Northwestern University, “The Persuasive Power of Regulatory Goal Compatibility”
May 21 2009: Gerard Tellis, University of Southern California, “Do Innovations Really Payoff? New Metric and Findings”
May 15 2009: Baba Shiv, Stanford University, “Interplay of Wanting and Liking: The Coupling and Decoupling of Desire and Desirability”
May 12 2009: Steve Alpern, London School of Economics, “Analysis and Design of Selection Committees: A Game Theoretic Secretary Problem”
May 11 2009: Stefan Wuyts, Tilburg University, “The Market Valuation of Outsourcing New Product Development”
April 1 2009: Nailya Ordabayeva, INSEAD, “Inequality, Status, and Consumption”
February 27 2009: Sema Barlas, McGill University, “Experiential Social Effects in Consumption”
December 18 2008: Sara Valentini, University of Bologna, “Customer Evolution in Sales Channel Migration”
November 5 2008: Bige Saatçioðlu, Virginia Tech, “Consumer Resistance and Coping Among the Poor: Surviving or Fighting Back?”
September 9 2008: Burçak Ertimur, University of California Irvine, “The Impact of Consumer-Generated Advertising on Corporate Reputation and Brand Image”
April 4 2008: Chris Janiszewski, University of Florida, “Context-Dependent Effects of Goal Primes”
March 28 2008: Nükhet Harmancýoðlu, Bilkent University, “Determinants and Value Outcomes of Market Efficient Technological Innovation”
March 26 2008: Christie Nordhielm, University of Michigan, “Head, Hand, Heart: A Videographic Exploration of Functional and Emotional Aspects of Brand Relationships”
February 29 2008: Stefan Wuyts, Tilburg University, “Licensing in Technology Markets—Insights from the Biopharmaceutical Industry”
September 26 2007: Lerzan Aksoy, Koç University, “Long Term Impact of Customer Satisfaction on Firm Financial Performance”
December 26 2007: Amitav Chakravarti, New York University, “Categories and Consequences: Categorization-Related Effects in Consumer Information Processing”
May 30 2007: Christine Moorman, Duke University, “Information Disclosure and the Market for Nutrition Quality: The Role of Competition”
May 7 2007: Glenn B. Voss - North Carolina State University & Zannie Giraud Voss - Duke University, “Balancing Competitive and Relational Complexity: Is Your Firm on the Road to Complexity Catastrophe?”
April 19 2007:
Carlos Torelli, University of Illinois,
“Iconic Brands and
Iconic Categories: Consequences for the Use of Cultural Knowledge in Judgments
about Foreign Brands”
April 12 2007: Çaðrý Yalkýn, Warwick Business School, “Group Consumer Socialization”
March 16 2007: Vithala Rao, Cornell University, “Linking Consumer-Based Brand Equity to Market Performance: An Integrated Approach to Brand Equity Management”
March 9 2007: David R. Bell, University of Pennsylvania, “Virtual Agglomeration of Physically Distant Types: Similarity Among Users of an Internet Retailing Service”
December 15 2006: Peter Verhoef, University of Groningen, “The Dynamic Impact of Satisfaction and Payment Equity on Customer Share in Business Markets – The Moderating Role of Critical Incidents”
November 20 2006: Gülden Ülkümen, New York University, “Budgeting Bias: The Effect of Temporal Frames on Budget Estimates”
November 15 2006: Baler Bilgin, University of Florida, “Best of Both Worlds? Consumer Inferences about the Benefits of Hybrid Products”
November 14 2006: Cenk Bülbül, New York University, “When Consumers Choose to Restrict Their Options: Anticipated Regret and Choice Set Size Preference”
November 8 2006: Nilüfer Aydýnoðlu, University of Michigan, “Effectiveness Of Different Self - Esteem Appeals In Advertising: Boosting Or Confirming Consumers’ Self - Esteem”
November 7 2006: Çaðlar Irmak, Baruch College, “The Placebo Effect in Marketing: Motivational Underpinnings”
October 20 2006: Roland Rust, University of Maryland, “Defeating Feature Fatigue”
June 30 2006: Rajeev Batra, University of Michigan, “Consumer Attitudes Toward Marketplace Globalization: Structure, Antecedents and Consequences”
May 12 2006: Rick Bagozzi, University of Michigan, “New Insights on Emotions in Marketing”
December 9 2005: David Toumajian, University of Southern Denmark, Odense, “Desire, Fantasy and Control: An Investigation of the Consumer Imagination”
December 2 2005: David Faro, University of Chicago, “Causal Time Compression: On the Reciprocal Relationship Between Time and Causality”
November 25 2005: Elise Chandon, University of Florida, “The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims”
October 21 2005: Bo Edvardsson, Karlstad University, “Challenges in New Service Development and Value Creation though Service”
October 21 2005: Destan Kandemir, Seattle University, “A Conceptualization of Organizational Learning in International Joint Ventures”
October 14 2005: Tolga Akçura, Purdue University, “Physician Learning and Drug Prescription Behavior”
August 25 2005: Nükhet Harmancýoðlu, Michigan State University, “The Development of Market Efficient Technological Innovation: A Holistic Study from Multiple Perspectives”
August 19 2005: Burcu Taþoluk, Michigan State University, “A Contingency Framework for Global Branding: A Multi-Level Interaction Model”
August 12 2005: Banu Elmadað, University of Alabama, “Managing Motivation: An Examination of the Influence of Service Employee Motivation on Customer Affect and Behavior”
May 23 2005: Skander Esseghaier, University of Pennsylvania, “Free Shipping Promotions and Internet Shopping Behavior: Theory and Evidence”
April 15 2005: Taçlı Yazıcıoğlu, Manchester Business School, “Modelling Impulse Buying on the Web: The Influence of Materialism and Hedonic Experience”
March 11 2005: K. Sudhir, Yale School of Management, “Personalization Services: Whom to Sell to, What to Sell and For How Much?”
March 4 2005: Sonja Radas, Institute of Economics Zagreb, Croatia “The Effect of In-Store Free Samples on Short- and Long-Term Purchasing Behavior”
December 3 2004: Lerzan Aksoy, Koç University, “Actual Purchase as a Proxy for Share-of-Wallet”
November 19 2004: Özden Gür Ali, Koç University, “Segmentation within Segmentation”
November 12 2004: Kerimcan Özcan, University of Michigan, “Access Structures Matter: Modeling Consumer Networks, Word-of-Mouth and the Dynamics of Experience Intensions”
November 4 2004: Zeynep Akşehirli, Dartmouth, “Words and Actions: Semantics vs. Structure in Transferring Cooperative Norms in Electronic Communication”
November 2 2004: Koen Pauwels, Dartmouth, “How Retailer and Competitor Decisions Drive the Long-Term Effectiveness of Manufacturer Promotions for Fast Moving Consumer Goods”
July 20 2004: Timothy L. Keiningham, IPSOS Loyalty, “Understanding the Links in the Chain of Effects from Customer Satisfaction to Profits”
June 23 2004: Dominique M. Hanssens, UCLA, “Performance Regimes and Marketing Policy Shifts”
May 14 2004: Ziv Carmon, INSEAD, “Why Broadcasts of Events Are Better in Real Time”
December 19 2003: Preet S. Aulakh, York University, “Geographical Diversification and Export Performance: A Contingency Perspective”
November 21 2003: David A. Griffith, Michigan State University, “The Role of Culture in Relationship and Knowledge Development in Japan and United States Intra- and Inter-Cultural Organizational Exchanges”
July 30 2003: Cenk Koçaş, Michigan State University, “Segmented Switchers and the Price Promotion Strategies of Multiple Asymmetric Retailers”
December 27 2002: Canan Habib Olson, Zaltman Associates, “Using Metaphors to Tap into Consumers’ Minds...ZMET”
May 21 2002: Emin Babakuş, University of Memphis, “Linking Perceived Quality and Customer Satisfaction to Store Traffic and Revenue Growth”
March 15 2002: Gilles Laurent, HEC School of Management, “How to justify using luxury products: Objective versus mental manipulations” and “Sales Promotions and Communications”
October 12 2001: Douglas MacLachlan, University of Washington and Koç University, “Behavioral Segmentation for e-Tail Personalization”
May 4 2001: Vijay Mahajan, University of Texas at Austin, “The Drivers of E-Business Adoption and Its Impact on Firm Performance”
February 23 2001: Douglas MacLachlan, University of Washington and Koç University, “Total Market Orientation, Business Performance and Innovation”
November 24 2000: Skander Esseghaier, New York University, “Pricing in Access Service Market”
October 27 2000: Bodo Schlegelmilch, Wirtschaftsuniversitat Wien (Vienna University of Economics and Business Administration), “Strategic Innovation: A Review of the Concept and Preliminary Empirical Findings” and “Competing Through New Business Models”
May 29 2000: William P. Putsis, Jr., London Business School, “Category Expenditure, Promotion, and Competitive Market Interactions: Can Promotions Really Expand the Pie?”
May 12 2000: Bernard L. Simonin, Tufts University, “Transfer of Marketing Know-How in International Strategic Alliances”
November 19 1999: Giana M. Eckhardt, University of Minnesota, “Symbolic Consumption in China: Product Meaning and the Independent Self”
October 22 1999: Mohanbir Sawhney, Northwestern University, “Communities of Creation: Managing Distributed Innovation in Turbulent Markets” and “The Emerging Landscape of Business to Business E-commerce”
October 18 1999: Cristel Russell, University of Arizona, “Popular Culture and Persuasion: An Investigation of Product Placements’ Effectiveness”
July 16 1999: Russell S. Winer, University of California at Berkeley, “Where the Rubber Meets the Road: A Study of In-Shore Consumer Decision-Making”
May 27 1999: Emin Babakuş, University of Memphis, “The Role of Emotional Exhaustion in Sales Force Attitude and Behavior Relationships”
May 14 1999: Anil Menon, Emory University, “A Model of Key Factors Affecting Marketing Research Use: The Role of Relationship Factors and Decision Cultures”
April 9 1999: Füsun Gönül, Carnegie Mellon University, “Competitive Strategies in the Healthcare Industry”
January 8 1999: Saeed Samiee, University of Tulsa, “Marketing on the Internet”
December 24 1998: Özlem Sandıkçı, Pennsylvania State University, “Advertising in the Age of Postmodernity”
November 13 1998: Carter Mandrik, Virginia Polytechnic Institute and State University, “An Information Processing Perspective on Between-Brand Price Premiums: Exploring Antecedents and Consequences of Motivation”
June 26 1998: Tülin Erdem, University of California at Berkeley, “Brand Equity”
May 8 1998: Ajay Kohli, Harvard Business School and University of Texas at Austin, “Building Market Oriented Organizations” and “Market Orientation: A Review and Roadmap”
January 9 1998: Saeed Samiee, University of Tulsa, “Currency Choice in Industrial Pricing: A Cross-National Evaluation”
November 14 1997: Serdar Sayman, University of Pennsylvania, “Positioning of Store Brands”
December 6 1996: Moshe Givon, Tel-Aviv University, “The Effect of Purchase Reinforcement on Price Promotions”
September 16 1996: Ayşegül Özsomer, Seattle University, “The Relationship Between Global Marketing Strategy and Performance in Subsidiaries of Multinational Corporations: A Longitudinal Perspective”
March 25 1996: Füsun Gönül, Carnegie Mellon University, “A Model to Determine the Mailing Policy for Catalog Customers”
November 21 1995: Esra Gençtürk, University of Texas at Austin, “International Marketing Involment : The Construct, Dimensionality, and Measurement”
June 14 1995: Cüneyt Evirgen, Bileşim International, “International Strategic Alliances”