 |
 |
|
 |
Marketing Seminars in 2010-2011
July 5 2011: Kamel Jedidi, Columbia University
June 2 2011: Ravi Dhar, Yale University, “The Beautiful are the Bold: How Feeling Beautiful Influences Preferences”
May 17 2011: Güliz Ger, Bilkent University, “Historicizing Consumption and Markets”
May 11 2011: Aric Rindfleisch, University of Wisconsin-Madison, “Creative or Deliberate? The Routines of Successful External Problem Solvers”
April 21 2011: Christian Wheeler, Stanford, “Three Ways from Primes to Behavior: Recent Advances in Prime-to-Behavior Research”
April 14 2011: Peren Özturan, Koç University, “Advertising During Economic Downturns: Market Orientation and Industry Environment Effects”
March 24 2011: Aradhna Krishna, University of Michigan, “Research on Smell and Memory”
March 11 2011: Ken Wathne, Norwegian School of Management, “TGovernance Mechanisms, Ownership Contexts, and Performance Outcomes in Marketing Value Chains”
March 10 2011: Rik Pieters, Tilburg U. & Koç U. visiting, “The Benefits of Being Boring: Why Ad Typicality Effects depend on Duration?”
February 17 2011: Gülen Sarýal Abi, Koç University, “Does Self-Confidence Make You More Deceptive In Your Brand Relationships?” and “Discretionary Spending Under Financial Constraints”
February 3 2011: Enrico Diecidue, INSEAD, “Group Decision Making Under Ambiguity”
December 30 2010: Þengün Yeniyurt, Rutgers U. & Koç U. visiting, “To Bid or Not To Bid: Drivers of Bidding Behavior in Electronic Reverse Auctions”
December 23 2010: Gülen Sarýal Abi, Koç University, “The Effect of Regulatory Focus on Selective Exposure to Information”
December 22 2010: Björn Ambos, University of Wien, “Parenting Advantage in the MNC: A Dual Embeddedness Perspective on the Value Added of Global Headquarters”
December 16 2010: Rajeev Tyagi, University of California at Irvine, “Effects of Consumer Uncertainty and Biases on Optimal Pricing Plans”
December 2 2010: Thomas Reutterer, University of Wien, “Modeling Profitability Dynamics in Evolving Customer-Firm Relationships”
November 11 2010: Stijn van Osselaer, Rotterdam School of Management, “The Influence of Advisor Wealth on Consumer Advice Taking”
November 4 2010: Kanishka Misra, London Business School, “Do Retail Credit Cards Create Loyalty?”
September 2 2010: Craig Fox, University of California Los Angeles, “Unpacking and partitioning: A new class of nudges”
September 2 2010: Gülden Ülkümen, University of Southern California, “Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level”