CURRENT RESEARCH INTERESTS
Data Mining in Retail
Sales response estimation, customer segmentation and valuation
Supported research projects
Golden Offer (YKB Tübitak)
Mining the GIS data for Retail Location Decision (Kümpem)
Forecasting Demand for SKUs in a Grocery Retail Chain (Kümpem)
Graduate students and thesis topics
Umut Arıtürk "Churn Prediction with Data Mining"
Kübra Yaman "Row and Column Selection in Large Retail Datasets for Training Support Vector Regression Models"
Ayşegül Tunçelli "Evaluation of Statistical and Machine Learning Techniques for Retail Demand Forecasting" (joint advisor Serpil Sayın)
Müge Sandıkçıoğlu "Geographical Information Systems in a Retail Environment" (joint advisor Serpil Sayın)
Pharmaceutical Marketing Optimization
The role of the payer and its intermediary-the PBM in the USA; the role of the pharmacist in Turkey;
Graduate students and thesis topics
Burak Çavdaroğlu "Pharmaceutical Marketing Optimization in Turkey"
A. Başak Çizmeci "Effect of OTC Switch on Drug Expenditures"
"Selecting Rows and Columns for Training Support Vector Regression Models with Large Business Datasets", Ö Gür Ali, K. Yaman, 2010.
"Pharmacy Discount Competition and Generic Substitution", Ö Gür Ali, B. Çavdaroğlu, 2010.
"Retail Sales Prediction and Insight Generation with Promotions and New SKUs", Ö Gür Ali, 2011.
"Churn prediction with advance notice ensemble in non-contractual settings", U. Arıtürk, Ö Gür Ali, 2011.
"How Removing Prescription Drugs from Reimbursement Lists Increases the Pharmaceutical Expenditures for Alternatives", Ö Gür Ali, A. Başak Çizmeci, European Journal of Health Economics, forthcoming, 2010.
"Pharma rebates, pharmacy benefit managers and employer outcomes", Health Care Management Science, Vol 13 (4), pp 281-293, 2010.
"SKU Demand Forecasting in the Presence of Promotions", Ö. Gür Ali, S. Sayın, T. van Woensel, J. Fransoo, Expert Systems with Applications, Vol. 36 Issue 10, p12340-12348 2009.
“Design Quality and Robustness with Neural Networks“, Ö. Gür Ali, Y. Chen, in IEEE Transactions on Neural Networks, Vol 10, pp 1518-1527, 1999
"Reengineering Claims Processing Using Probabilistic Inductive Learning" R.G. Arunasalam, J.T. Richie, W. Egan, O. Gur-Ali, W.A. Wallace, IEEE Transactions on Engineering Management, Vol 46, pp 335-345, Aug 1999
“Bridging the Gap Between Business Objectives and Parameters of Data Mining Algorithms", Ö. Gür Ali, W.A. Wallace, Decision Support Systems, Special Issue on Data Mining, Vol 21, pp 3-15, 1997
“Classifying Delinquent Customers for Credit Collections: An Application of Probabilistic Inductive Learning”, Ö. Gür Ali and W. A. Wallace in Special Issue on Uncertainty in AI, Int. Journal of Human- Computer Studies, Vol 42, pp 633-646, 1995
“Induction of Rules Subject to a Quality Constraint: Probabilistic Inductive Learning” Ö. Gür Ali and W.A. Wallace, IEEE Trans. on Knowledge and Data Engineering, Vol 5, pp979-984, 1993
“Robust Estimation Methods for Exponential data: A Monte Carlo Comparison”, T.R. Willemain, Ö. Gür Ali et al. Communications in Statistics: Simulation and Computation, 1993
"How should the employer contract with the PBM? Active Learning applied to Health Economics", in Proceedings of the 5td INFORMS Workshop on Data Mining and Health Informatics (DM-HI 2010), Austin October 2010.
"Driver-Moderator Method for SKU Sales Forecasting", Özden Gür Ali, in Proceedings of ICDM 2009.
"Firm-driven Substitution in the Presence of Quantity Discounts", Ayşe Başak Çizmeci, Özden Gür Ali, in Proceedings of the 15th International Annual EurOMA Conference, June 2008.
"A New Gravity Model With Variable Distance Decay", Müge Sandıkcıoğlu Özden Gür Ali Serpil Sayın, in Proceedings of Eur-Opt 2008, Continuous Optimization and Knowledge Based Technologies, May 2008.
“Profit Maximizing Pharmacy Decision and Pharmacy Discounts in Turkey”, B. Çavdaroğlu, Ö Gür Ali, in Proceedings of the 14th International Annual EurOMA Conference, June 2007.
“Integrating and Mining Distributed Customer Databases”, I.Haimowitz, Ö. Gür Ali, H. Schwarz, in Proceedings of the Third International Conference on Knowledge Discovery and Data Mining (KDD-97) D. Heckerman, H. Mannila, D. Pregibon (Eds.), pp 179-182, August 1997
“Quantifying Risks Involved in Recycling Plastics”, Ö. Gür Ali, R. Bopp, F. Faltin, Proceedings of the Society of Plastics Engineers 55th Annual Technical Conference ANTEC, pp3123-3127, 1997.
“Are We Losing Accuracy While Gaining Confidence In Induced Rules - An Assessment Of PrIL”, Ö. Gür Ali and W. Wallace, in Proc. First Intl. Conf. Knowledge Discovery and Data Mining (KDD-95), U. Fayyad, R. Uthurusamy (Eds.), pp 9-14, 1995
“Designing Experiments for Learning with Neural Networks”, Ö. Gür Ali, Y. Chen, A. Neff, Conference on Automated Learning and Discovery, CMU, June 1998.
"Evaluation Techniques in Data Mining", Ö. Gür Ali; in Encyclopedia of Statistics in Quality and Reliability, F. Ruggeri, R. Kenett, and F. W. Faltin (eds); J. Wiley & Sons, Chichester, pp 488-494, 2007
"SKU Demand Forecasting using Data Mining", EurOMA Conference, Ankara, June 2007.
"Investigating the Impact of the Pharma Manufacturer-Pharmacy Benefit Manager Relationship on Patient Welfare and Employers’ Prescription Drug Costs", Marketing Science Conference, Singapore, June 2007.
"Pharmaceutical Marketing and the PBM", Marketing Science Conference, Pittsburgh, June 2006.
"ROI of DTC (Direct to Consumer)", Advertising Research Foundation, Invited Speaker, October 2002.
"DTC-Not Just Another Advertisement", Presentation, Pharmaceutical Management Science Association Conference, April 2002.
"Patient Based View of Physician’s Rx Decision and Implications for Positioning and Resource Allocation", Pharmaceutical Management Science Association (PMSA) Conference, May 2000.
"Segmentation Within Segmentation", INFORMS Marketing Science Conf., UCLA June 2000.
“Mining Service Maintenance Data: What to Look For” with P. Khedkar, INFORMS 1997.
“Using Machine Learning to Support Management Decision Making” with W. A. Wallace INFORMS New Orleans, November, 1995
“Staff Scheduling Under Dynamic Demand Environments” with S. K. Nair, R. Messmer, INFORMS November, 1995.
“Practical Change Point Estimation”, Ö. Gür Ali, F.W: Faltin and N. Doganaksoy, GE Corporate Research and Development Technical Report 97CRD126, October 1997.
“Method for evaluating
moldability characteristics of a plastic resin in an injection molding process”,
United States Patent 5,914,884, Gur Ali et al, June 22, 1999
“System and method for estimating a change point time in a manufacturing
process”, United States Patent 5,841,676 Ali , et al., November 24, 1998