Refereed Conference Presentations and Publications (recent)
2010 “Consumers and Their Global (Local) Brands: A Closer Look at Situational Appeals,” (with N.
Aydınoğlu and R. Batra), Presented at the CIMAR Annual Conference, Oslo: Norway, May 2010, and
Global Brand Management Conference, Istanbul, June 2010.
2009 Understanding The Situational Appeal Of Local Brands In Emerging Economies: The Case Of
Turkey, (with N. Aydınoğlu and R. Batra), Advances in Consumer Research (ACR), Annual Conference,
Pittsburg, USA, ), October 2009.
2009 “The Role of Market Orientation and Organizational Learning in Managing Economic Crisis: A
Longitudinal Assessment,” Presented at the 2009 INFORMS Marketing Science Conference, Ann Arbor,
MI, USA, June 4-6, 2009.
2009 “HRM Practices and Market Knowledge in Foreign Subsidiaries,”Presented at the Academy of
International Business 2009 Annual Conference, San Diego, USA, June 26-28, 2009.
2008 “A Measure of Brand Values: Cross-Cultural Implications for Brand Preferences,” Presented at the
Advances in Consumer Research (ACR) 2008 Annual Conference, San Francisco, USA, October 23-26,
2008.
2008 “How Consumers Choose Between Global and Local Brands,” Presented at the American Marketing
Association, Summer Educators’ Conference, Austin, TX
2007 The Structure of the Brand Personality Construct and its Influence on Brand Purchase Likelihood”
(with Lerzan Aksoy). Proceedings of the 36th EMAC Conference (2007), May 23-25, Rejkavik, Iceland;
Abstract only p.174.
2007 How Consumers Choose Between Global and Local Brands: Drivers of Global Brand Purchase
Likelihood,” Proceedings of the CIMAR Annual Meeting (2007), May 16-18, Manchester, UK.
2007 “Cross Cultural and Intergenerational Differences in the Brand Personality Construct” (with Lerzan
Aksoy). Society for Consumer Psychology Conference (2007), February, Las-Vegas, US.
2006 “How Consumers Choose between Global and Local Brands: Drivers of Global Brand Preference,”
Proceedings of the 35th EMAC Conference (2006), George Avlonitis, Nikolaos Papavassiliou, and Paulina
Papastathopoulou (editors), presented on May 25, 2006, Athens, Greece; Abstract only p.131.
2006 “The Effects of Marketing Program Standardization and Market Orientation on Subsidiary
Performance,” (with Bernard Simonin). Proceedings of the CIMAR Annual Meeting (2006), Esra
Gençtürk (editor), presented in May 2006, Istanbul, Turkey.