1.       Studies on Multinationals: Global marketing strategy and knowledge transfers 

Simonin & Ozsomer HRM 2009 pdf
Ozsomer& Prussia JIM 2000 pdf
Ozsomer & Bodur & Cavusgil EJM 1991 pdf
Ozsomer & Simonin IRJM 2004 pdf
Ozsomer & Gencturk JIM 2003 pdf

2.       Market orientation

Entreprenuiral proclivity pdf

3.       Studies on Branding and Brand Building

Ozsomer&Altaras JIM 2008 pdf
Torelli & Ozsomer & Carvalho & Keh & Maehle JM 2012 pdf
Ozsomer JIM 2012 pdf




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