Research in Progress

• “The Interplay Between Global and Local Brands”
• “Consumer Perceptions of Brand Localness and Brand Globalness and Understanding the Situational Appeal of Local Brands” (with N. Aydinoglu and Rajeev Batra)
• “Shifting Standards in Consumer Evaluations of Global and Local Brands” (with Eda Sayin, N. Aydinoglu and Z.G. Canlı)
• “Cross Cultural and Intergenerational Differences in the Brand Personality Construct” (with Rick Pieters, Hans Baumgartner and Lerzan Aksoy).
• “The Effects of Market Orientation and Marketing Program Standardization on Subsidiary Performance,” (with Bernard Simonin), working paper, 35 pp.
• "Antecedents and Consequences of International Marketing Orientation in a Subsidiary Context," (with Bernard Simonin) working paper, 21pp.

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