Research in Progress
- “The Interplay Between Global and Local Brands”
- “Consumer
Perceptions of Brand Localness and Brand Globalness and Understanding
the Situational Appeal of Local Brands” (with N. Aydinoglu and Rajeev
Batra)
- “Shifting Standards in Consumer Evaluations of Global and Local Brands” (with Eda Sayin, N. Aydinoglu and Z.G. Canlı)
- “Cross
Cultural and Intergenerational Differences in the Brand Personality
Construct” (with Rick Pieters, Hans Baumgartner and Lerzan Aksoy).
- “The
Effects of Market Orientation and Marketing Program Standardization on
Subsidiary Performance,” (with Bernard Simonin), working paper, 35 pp.
- "Antecedents
and Consequences of International Marketing Orientation in a Subsidiary
Context," (with Bernard Simonin) working paper, 21pp.