MKTG 201. Marketing Management Notes

 

 

           Marketing Basics
           Basic Quantitative Analysis in Marketing

           Marketing Strategy
           Creating Competitive Advantage
           Consumer Buyer Behavior
           Business Buyer Behavior

           Marketing Information
           Segmentation, Targeting, and Positioning
           Product Strategy
           Pricing

           Marketing Channels
           Retailing and Wholesaling
           Communications

           Advertising
           Personal Selling and Sales Promotions
           New Product Development

           Marketing Environment
           Online and Direct Marketing