MKTG 201  Marketing Management       
                               Fall 2011



  Dr. Serdar Sayman
  Office:             CASE  172
  Office Hours:   Tuesday 14:00 – 15:30, or by appointment
  Phone:             (212) 338 1616
  E-mail:            ssayman@ku.edu.tr



 
Textbook:  Kotler, P. and Armstrong, G., Principles of Marketing,  14th ed., Prentice-Hall

 



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