MKTG 201 Marketing
Management
Fall 2011
Dr. Serdar
Sayman
Office:
CASE 172
Office Hours: Tuesday 14:00 – 15:30, or by appointment
Phone:
(212) 338 1616
E-mail: ssayman@ku.edu.tr
Textbook: Kotler, P. and
Armstrong, G., Principles of Marketing, 14th
ed., Prentice-Hall
Syllabus
Class Notes
Cases & Assignments
GRADES