MKTG 662  Behavioral Seminar in Marketing II
                                  

 


 

Week 1 Utility Theory / Rationality        

Week 2 Prospect Theory        

Week 3 Heuristics I        

Week 4 Heuristics II        

Week 5 Risk & Subjective Prob       

Week 6 Uncertainty & Ambiguity  

Week 7 Mental Accounting  

Week 8 Loss Aversion, Endowment Effect  

Week 9 Framing  

Week 10 Context Dependent Preferences  

Week 11 Time Preference  

Week 12 Self-Control